The 8th Deadly Objection

This episode introduces the "eighth deadly objection" home service professionals now face: artificial intelligence. Hosts Brian Burton and Nate Minnick explain how customers use AI tools like ChatGPT to question pricing, creating a new challenge for technicians. They share strategies for confidently addressing these AI-fueled objections and emphasize the importance of clear communication. Learn how to maintain your value proposition when customers come armed with information from AI.