This episode features Ken Goodrich of Goettl Air Conditioning and Plumbing, who shares his philosophy on overcoming resistance to achieve goals. Hosts Brian Burton and Nate Minick discuss the importance of grit, tenacity, and creative problem-solving in business, drawing parallels to the Apollo 13 mission. They emphasize that true grit means making a decision and sticking with it, even when faced with significant challenges. The conversation highlights how this mindset is crucial for…