Dr. Robert Cialdini - Mastering Persuasion and Building Trust with the Seven Principles of Influence
Join the Waste No Day! Facebook group: https://bit.ly/3xbqEj0
Follow Waste No Day on YouTube: https://bit.ly/3xlDLhD
Dr. Robert Cialdini is a renowned psychologist, researcher, and author widely recognized as the leading authority on the science of influence and persuasion. With decades of research in behavioral science, Dr. Cialdini has distilled his findings into actionable insights through his best-selling books, including Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade.
In this episode, we talked about principles of influence, ethical application, behavioral science in marketing and sales...
Show notes
Introducing Dr. Robert Cialdini. [1:21]
Nate and Brian discuss the quote of the week. [3:00]
Highlighting the review of the week. [11:13]
Early influences and genesis of influence. [12:22]
Commitment to understanding persuasion. [21:26]
The First Principle: Reciprocity. [28:29]
Applying reciprocity in home services. [33:28]
The Second Principle: Commitment and Consistency. [38:46]
The Third Principle: Social Proof. [51:58]
Leveraging trends and statistics. [54:19]
The Fourth Principle: Authority. [59:20]
The Fifth Principle: Liking. [1:08:57]
The Sixth Principle: Scarcity. [1:12:23]
The Seventh Principle: Unity. [1:21:40]
Importance of showcasing efforts. [1:24:39]
Resources And People Mentioned:
Facebook: Waste No Day!
YouTube: WASTE NO DAY
Influence by Robert Cialdini