Justin Tatum - Mastering Objections to Achieve $1.4 Million in Sales

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Justin Tatum is a top-performing sales coach at A1 Garage, renowned for achieving $1.4 million in year-to-date revenue and a $4,500 job average. With a unique blend of empathy, accountability, and practical coaching techniques, he inspires technicians to elevate their sales performance and build lasting customer relationships.

In this episode, we talked about addressing sales objections, accountability, empathy...

Show notes

  • Nate and Brian discuss the quote of the week. [2:40]

  • Highlighting the review of the week. [8:02]

  • Introducing Justin Tatum. [13:52]

  • Career background and achievements. [19:12]

  • Justin shares how he entered the garage door industry. [23:03]

  • Role and responsibilities as a sales coach. [28:20]

  • Mandatory vs. voluntary learning. [31:08]

  • The importance of self-love. [37:30]

  • Accountability and hard conversations. [41:58]

  • Finding and living your ‘why’. [46:58]

  • Practical strategies for performance improvement. [52:26]

  • Service beyond the job. [50:36]

  • Handling objections in sales. [52:43]

  • How to get more information about Justin. [1:05:53]

  • Justin’s most important piece of advice to home service business owners. [1:06:49]

Resources And People Mentioned:

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Dr. Robert Cialdini - Mastering Persuasion and Building Trust with the Seven Principles of Influence

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Andy Hobaica - $7 million a year by serving!