Joe Cunningham - Why Your Customers Don't Buy From You and How to Fix It!

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Joe Cunningham is a highly successful figure in the HVAC and home services industry. He is the founder of Technical Arts Center, a fast-track trade school, and the President of SuccessTrack Network, a training company for sales and service professionals.

In this episode, we talked about sales psychology and strategy, building customer trust and relationships, the power of effective presentation...

Show notes

  • Introducing Joe Cunningham. [2:57]

  • Nate and Brian discuss the quote of the week. [3:43]

  • Highlighting the review of the week. [14:58]

  • Sales challenges and customer resistance. [16:40]

  • Joe talks about his journey into the trades. [21:48]

  • Fast-track trade school programs. [28:00]

  • The four truisms of sales. [36:23]

  • Effective strategies for creating trust. [43:40]

  • How to make a winning presentation. [47:25]

  • Differentiating from competitors. [52:30]

  • Why you should start creating urgency in sales. [58:52]

  • Steps to improve technician effectiveness. [1:01:48]

  • How to get more information about Joe. [1:05:23]

Resources And People Mentioned:

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