Joe Cunningham - Why Your Customers Don't Buy From You and How to Fix It!
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Joe Cunningham is a highly successful figure in the HVAC and home services industry. He is the founder of Technical Arts Center, a fast-track trade school, and the President of SuccessTrack Network, a training company for sales and service professionals.
In this episode, we talked about sales psychology and strategy, building customer trust and relationships, the power of effective presentation...
Show notes
Introducing Joe Cunningham. [2:57]
Nate and Brian discuss the quote of the week. [3:43]
Highlighting the review of the week. [14:58]
Sales challenges and customer resistance. [16:40]
Joe talks about his journey into the trades. [21:48]
Fast-track trade school programs. [28:00]
The four truisms of sales. [36:23]
Effective strategies for creating trust. [43:40]
How to make a winning presentation. [47:25]
Differentiating from competitors. [52:30]
Why you should start creating urgency in sales. [58:52]
Steps to improve technician effectiveness. [1:01:48]
How to get more information about Joe. [1:05:23]
Resources And People Mentioned:
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