Boost your revenue, pay and profit with bundling!
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In this episode, Nate and Brian talked about sales bundling, BOOST framework, consumer decision-making...
Show notes
Introduction to this week’s episode. [3:10]
Nate and Brian discuss the quote of the week. [3:49]
Highlighting the review of the week. [9:31]
The power of bundling in sales. [13:24]
How to effectively use bundling in home services. [21:23]
The BOOST method for successful bundling. [24:56]
Why bundling should be believable. [27:33]
Storytelling to justify bundle offers. [35:15]
Discounting vs. value-added bundling. [42:12]
The role of scarcity in bundling. [44:29]
Time as a scarcity factor. [47:26]
The importance of naming bundles. [50:19]
Handling customer pushback on bundling. [55:36]
Customizing bundles for maximum impact. [58:02]
Resources And People Mentioned:
Facebook: Waste No Day!
YouTube: WASTE NO DAY
Influence by Robert Cialdini
Pre-Suasion by Robert Cialdini