In today’s show, we are putting Dan Antonelli in your passenger seat to discuss branding. Whether you are a business owner or a front-line employee branding has an important part in your day-to-day life. The power of branding cannot be understated from when you see the golden arches to when you watch the checkered flag logo drive by you. Brand images relates to brand service relates to brand value. What about your brand? Does your brand communicate the level of service that you bring? What about you personally? Does your personal image and the manner in which you conduct yourself match the ‘personal brand’ you are looking to convey? Dan Antonelli is an expert…

In today’s show, we are putting Ken Goodrich in your passenger seat to discuss some grit. Grit is the determination to see something through despite the adversity that plans to stop you. It is something essential to business and something that all competitors have. Whether you are an athlete, businessman, or tech in a truck, grit will serve you well in life and in career. Ken Goodrich is well acquainted with both…

In today’s show, we are putting Jeremy Pruitt in your passenger seat to discuss some keys to building relationships and why it is so important. Many homeowners have had the unfortunate experience of a contractor in their home that treated them like just another address, just another job. It doesn’t take long for a homeowner to in turn treat that tech like just another contractor. This is a broken cycle that no one enjoys. Wouldn’t it be great if the tech and the homeowner actually cared? It starts with relationships. As a professional tech, it is your job to set the tone of the call and care for the client. Each client…

In today’s show, we are putting Brent Buckley in your passenger seat to discuss selling at twice your competitor’s price. Formerly known as the $7 million dollar man, Brent has set his sights on $12 million dollars out of his truck this year. With two decades in the HVAC basis, Brent has branched into the ownership world, starting his own company, and increasing revenues of Fetch-A-Tech to $25 million dollars…

In today’s show, we are putting “Uncle Joe” Crisara in your passenger seat to discuss the three possible outcomes of a call. Joe Crisara, is known as “America's Service Sales Coach.” Thought of throughout the world as a sales educator, author, and entrepreneur with more than 40 years of experience Joe has trained thousands of owners, managers, technicians, and sales professionals in the blue-collar service business how to change their thinking and grow their…

In today’s show, we are putting Mike Sheftz in your passenger seat to discuss serving each client with a smile. Mike is an HVAC personal trainer and has a heart for incredible customer service. With over ten years of experience in the trade Mike has worked in install, maintenance, service, training, and management. Mike found his own path by slowing down and fully understanding everything so that he could be the expert. However, that wasn’t enough. Understanding the value of “likeability” Mike pursued…

In today’s show, we are putting Tommy Mello back in your passenger seat to discuss more about the client experience and differentiating you from the other guy. From value to marketing to recruitment and beyond, Tommy is an innovative mind in the home services industry. Already the author of one book, “Home Service Millionaire,” Tommy is working on his…

In today’s show, we are putting Tommy Mello in your passenger seat to discuss people, profit, training, and whatever else happens to be on his mind. Tommy Mello is the owner and operator of A1 Garage Door Service, the host of the Home Service Expert podcast, and owner, partner, or investor in multiple other businesses ranging from Christmas lights to real estate to mobile apps. In 2007, Tommy became the sole owner and operator of a single…

In today’s show, we are putting Logan Altland and Dylan Moya in your passenger seat to discuss their success as a $3 million dollar electrician and a $3 million dollar plumber. Last week Logan and Dylan went back and forth on their process in the home. This week we get down and dirty with objections. Whether you are a plumber, electrician, or an HVAC technician, the objections you hear in the home are likely to be the same…

In today’s show, we are putting Logan Altland and Dylan Moya in your passenger seat to discuss their success as a $3 million dollar electrician and a $3 million dollar plumber. Logan and Dylan are return guests to the show and combine forces on this two-part episode focusing in on their process similarities despite different trades as well as how they…

In today’s show, we are putting Todd Liles in your passenger seat to discuss bringing excellence into the service industry. Todd Liles is the founder of Service Excellence and the creator of the PRESS PLAY Training System. He began his career in the HVAC Trades in 2001. Over the last 21 years, Todd has been a tech, salesperson, trainer, and is now an entrepreneur. His work mission is to IGNITE THE POWER WITHIN…

In today’s show, we are putting James Mellinger back in your passenger seat for the conclusion of a conversation about electrical safety inspections including roleplay. James is a service electrician and safety advisor for Mister Sparky Electric in Lancaster, PA. He has become one of the highest producing…

In today’s show, we are putting James Mellinger in your passenger seat for the first part of a conversation about his incredible success with electrical safety inspections. James is a service electrician and safety advisor for Mister Sparky Electric in Lancaster, PA. Coming out of high school, James got introduced to the trades through a family connection eventually taking apprenticeship classes and learning the skills. Originally joining One Hour Heating and Air Conditioning as an HVAC tech…

In today’s show, we are putting Mike Brewer in your passenger seat for the conclusion of a conversation around growth and leadership. Mike brings 44 years of experience in the plumbing industry as the Chief Executive Officer for the Brewer Companies, a family of businesses that provide plumbing services to the retail, residential new construction and commercial markets. He has held the role of strategist and visionary for the overall enterprise since its inception. Michael is devoted to the contracting industry and is past President of the American Subcontractors Association of Arizona (ASAA) and is the past chair…

In today’s show, we are putting Mike Brewer in your passenger seat for the first part of a conversation about his journey to become the largest residential plumbing company in Arizona. Mike brings 44 years of experience in the plumbing industry as the Chief Executive Officer for the Brewer Companies, a family of businesses that provide plumbing services to the retail, residential new construction and commercial markets. He has held the role of strategist and visionary for the overall enterprise since its inception. He led and constituted a strategy to become the largest residential plumbing contractor in the state of Arizona right through the Great Recession…

In today’s show, we are putting Aaron Hagan in your passenger seat to discuss growing an electrical contractor business. Aaron is no stranger to the trade. He is a second generation electrician who grew up in a truck and made his way through the ranks to become owner. Learning in his dad's passenger seat from a young age, Aaron kept seeking out new and better ways to grow eventually putting them into…

In today’s show, we are putting Roy H. Williams in your passenger seat to discuss how the concept of story plays a vital part in accomplishing your message. Whether it is advertising on the radio or marketing yourself in the home, the story matters. So often we try to talk about quicker, faster, better, and the list goes on; but what about the story? What about how a product is going to make a difference? What about how your service makes someone feel? Every purchase is an emotional one…

In today’s show, we are putting Chris Voss in your passenger seat to discuss never splitting the difference. Everything in life is a negotiation, but standing in front of a client makes it more apparent. Wouldn’t it be great if you knew what to say and how to say it and when to say it in a negotiation? Over decades of FBI hostage negotiation, Chris learned those things and more through real-world experience; which he detailed in his best-selling book, “Never Split the Difference.” A 24-year veteran of the FBI, Chris Voss is one of the…

In today’s show, we are putting Justin High in your passenger seat to discuss the grit and determination required to push through the tough things. Justin knows firsthand about commitment and overcoming the internal desire to quit. As a three-time world champion in Brazilian jujitsu he has competed at the highest levels and won. From a young age he became familiar with what it takes to overcome difficulties. When he was in his 20’s, he determined that...

In today’s show, we are putting Peter Nevland in your passenger seat to discuss valuable lessons to be learned from the wiener dog. What do wiener dogs and the home services industry have in common? The answer is creating memorable experiences. We need each client we serve to be intrigued at our service and drawn to our interactions. There is too much on the line each time we step foot in the home to not be extraordinary; and the cost of acquiring…