Joe Crisara - Stack High-Value Options to Convert More Sales Without Pressure!

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Joe Crisara is a renowned sales educator, entrepreneur, and author of the Amazon bestseller "What Should We Do?" He is a sales coach and the founder of Service MVP, specializing in teaching home service professionals how to elevate their sales and customer service techniques.

In this episode, we talked about value-based pricing, expanding options, diagnosing business problems...

Show notes

Introducing Joe Crisara. [1:02]

  • Nate and Brian discuss the quote of the week. [1:32]

  • Highlighting the review of the week. [11:25]

  • The journey to becoming America’s service sales coach. [16:46]

  • Training the next generation at Service MVP. [21:24]

  • The problem with low pricing and undercharging. [26:36]

  • Bridging the value gap in pricing. [31:32]

  • Sales and service in the home industry. [36:06]

  • Diagnosing the whole system, not just the problem. [42:55]

  • The mindset shift that leads to sales success. [1:00:01]

  • Overcoming resistance to offering bigger solutions. [1:07:49]

  • Creating a problem stack to justify higher value solutions. [1:12:36]

  • The secret behind ServiceTitan’s success. [1:19:33]

  • The Service MVP training process. [1:27:22]

  • Joe’s tipping point: The moment that changed his business forever. [1:30:09]

Resources And People Mentioned:

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Audience Q&A: Motivating Your Team and Avoiding the Winter Blues