Find Your “Role Model” To Advance Faster In Your Career! With Lawrence Castillo Of Brody Pennell

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Lawrence Castillo is the President and Operating Partner of Brody Pennell Heating & Air Conditioning, Los Angeles’ most successful HVAC company three years counting.

In this episode, we talked about technician training, service programs, client communication...

Show notes

  • Introducing Lawrence Castillo. [1:05]

  • Nate and Brian discuss the quote of the week. [1:50]

  • Highlighting the review of the week. [12:58]

  • The story behind Lawrence’s career in the trades. [17:57]

  • Non-negotiables and approaches in Service Champions. [23:50]

  • Graduation rate for 12-week service programs. [28:36]

  • Key things to focus on from the lowest level, working your way up. [30:42]

  • Identifying bad patterns that are misleading people in the trades. [35:10]

  • Correlation between student world and veteran experiences. [38:12]

  • The role of communication in technician training. [41:02]

  • Moving technicians from practical levels to street levels. [47:18]

  • Baselines to increase friendship quantity when running calls. [51:41]

  • The concept of entrepreneurs starting to “coffee down and perform.” [57:04]

  • What success should look like for business owners. [1:00:56]

  • How to get more information about Lawrence. [1:08:18]

  • Common denominators of people who are stepping into new levels of success. [1:23:43]

Resources And People Mentioned:

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How to Sell $4 Million/year on Maintenance Calls With Amy Cottrill